One email · Every Tuesday · Free

Stop using AI
like a search engine.
Start building workflows
that work for you.

The LAMP is a weekly newsletter for marketers who want to go from "I tried AI once" to "my meetings document themselves." One email, three levels, every Tuesday.

// This Tuesday's workflow
Never write a meeting recap again
🕯️ Candlelight — Just getting started
The concept: why meeting documentation is broken
Understand the problem before you build the solution. No tools needed.
💡 Switched On — Building the habit
Paste your notes → AI writes your follow-up
A simple 2-step workflow you can run manually after any meeting. Takes 3 minutes.
🔆 High Beams — All in
Auto-record → transcribe → email → save to notebook
Connect your tools once. Every meeting documents itself automatically from here on.
1
Email
per week
3
Workflow
levels inside
15 min
Max read
time
"I went from copy-pasting prompts to having my meeting recaps write themselves. This is the only AI newsletter that actually changed how I work."
// Senior PMM, enterprise healthcare company
// Your journey, your pace

Every issue meets you where you are.

Every Tuesday email has three sections inside. Start with the one that fits your current comfort level — and graduate naturally when you're ready for more.

🕯️
Just getting started
Candlelight
You know AI exists. You want to understand it without the overwhelm.
Every issue starts with the concept — the thinking behind the workflow, explained simply. No tools. No setup. Just a clearer mental model you can apply immediately, even if you never open an AI tool this week.
Example this week
"Why letting AI take your meeting notes isn't cheating — it's the thing that frees up your brain for the actual thinking."
💡
Building the habit
Switched On
You've tried AI a few times. You want a simple workflow you'll actually use.
A practical, manual workflow you can run right now — with any AI tool you already have access to. No integrations, no setup. Just a repeatable process that saves you real time this week.
Example this week
"After your next meeting: paste your notes here → run this prompt → send the follow-up email AI just wrote. Done in 3 minutes."
🔆
All in
High Beams
AI is already part of your day. You want workflows that run themselves.
Connect your tools together so the workflow runs automatically. Set it up once and it works every time — no manual steps, no copy-pasting, no remembering. This is where 15 minutes of setup saves you hours every week.
Example this week
"Connect Teams → auto-transcribe → AI writes the follow-up → saves to your notebook. Every meeting, automatically. Forever."
// See it in action

From manual task to automatic system.

Here's how one workflow evolves across all three levels. This is what a real Tuesday issue looks like inside.

// This week's theme: Meeting documentation
Never write a meeting recap again
🕯️ Candlelight
Just getting started
No tools required
Understand why your meeting notes are costing you more than you think
The average knowledge worker spends 4.5 hours a week on meeting-related documentation — writing recaps, sending follow-ups, chasing actions. Most of it is mechanical, repetitive, and forgettable. This week we look at what it actually costs you, and why the solution is simpler than it sounds. No tools needed. Just a new way of seeing the problem.
ready for more? step it up →
💡 Switched On
Building the habit
Any AI tool · 3 minutes
Paste your notes → AI writes the follow-up → you review and send
After your next meeting, open any AI tool (ChatGPT, Copilot, Claude — doesn't matter). Paste your rough notes and run this prompt: "Turn these meeting notes into a concise follow-up email with action items, owners, and deadlines clearly listed. Tone should be professional but warm." Review, adjust, send. That's the whole workflow. Do it manually 3 times and it becomes muscle memory. Then you're ready for the next level.
want it to run itself? go full beam →
🔆 High Beams
All in
Set up once · runs forever
Connect your tools: Teams → transcript → AI → follow-up email → saved to notebook → feeds your next deck
Set up this chain once and it handles itself: (1) Teams auto-records and transcribes your meeting. (2) AI reads the transcript and writes your follow-up email. (3) The summary saves automatically to your notebook. (4) Next time you're building a deck on this topic, all your meeting intel is already there, organized and searchable. Advanced version: connect Cowork so it starts building your slide structure as it accumulates meeting notes over time. One setup. Every meeting, forever.
// Simple as it gets

One email. One step forward.

No courses. No certification. No 6-hour setup before you see any value. Just Tuesday.

01
One email arrives Tuesday morning
No tier to pick before you subscribe. No decisions before you've seen the content. One email with three sections — scroll to whichever level fits your week.
Zero friction
02
Run the workflow during a real task
Every section is built around a real marketing problem, this week, with real stakes. Not theory. Not a case study. Something you can test on an actual task before Friday.
Real work only
03
Graduate when you're ready
Start at Candlelight, move to Switched On when you're ready, go Full Beams when you want the whole system running automatically. No pressure, no timeline, no certificate at the end.
Your pace
// Built for both sides of marketing

Upstream. Downstream. Same problem.

Too much to do, not enough time, and AI moving faster than anyone can comfortably keep up with. Sound familiar?

Upstream marketing
Product Marketing, Market Development & Strategy
  • Spending hours on meeting recaps, stakeholder briefs, and competitive research that AI could handle in minutes
  • Building decks manually when all the raw material already exists in your meeting notes
  • Writing launch briefs from scratch every time instead of having a system that builds them
  • Trying to synthesize market research without a workflow that actually scales
Downstream marketing
Content, Campaigns, Digital, Social & Events
  • Managing high volume and fast turnaround without a system — just hustle, every time
  • Worried that using AI will make your work feel generic and lose your voice
  • Spending an hour on first drafts that a well-built workflow could generate in 3 minutes
  • No simple, practical on-ramp that doesn't require becoming a tech person first
"AI should make you more human at work, not less."
// The LAMP — Less Algos, More People
🕯️ Protect
Your creative voice, strategic judgment, and human relationships. What no workflow can replace.
💡 Build
One simple workflow per Tuesday. Small habits that compound into systems over time.
🔆 Illuminate
The mechanical tasks hiding in your week. Build a system to own them. Get the hours back.
// Start wherever you are

From curious to
fully automated.

Free forever. One email per week. Start at Candlelight and go at your own pace. The only wrong move is staying stuck.